Case Study Details
Tags:
Class Action Notice, Communication Design, Qualitative Testing, Quantitative Testing​
Bringing clarity to Class Action Notices
Background:
When ImpactFund wanted to change the way class action notices present information to consumers, they chose to collaborate with Kingsley-Kleimann. Their goal was to improve the way class action notifices communicate all options to members and build the baseline for establishing a template for use on all federal court class action notices.
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Provided a thorough expert review of the new class action template to spotlight opportunities for improvement.
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Helped re-organize the notice template around questions class action members would have.
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Tested the redesigned and rewritten notice to gain insights into how consumers performed using it.
Class Action Notice Redesign
What We Did:
Impact:
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ImpactFund has presented their proposed design changes to the federal courts.
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Efforts are underway to push for the adoption of the template nationwide.
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Testing data provided overwhelming evidence of improved performance.